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The fact that some choice is good doesn’t necessarily mean that more choice is better.
Barry Schwartz, “The Paradox of Choice: Why More is Less”

 

I find it fascinating that today, in our personal lives or in business, we need so many things that we did not have before. I personally never thought I needed that much, but when I look back at when I started my career, I realize that today compared to then, I do.

 

Lately, with the advances that have been made around internet shopping, it gets even worse. I have never been a big shopper, but now I find myself buying all kinds of neat things that I (most of the time) really don’t need. Why is that?


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