An Effective Brand Inspires Intentional, Meaningful Behavior
When it comes to branding, I feel confident in saying that I have seen it all. I have had to answer obtuse questions like, “What kind of car would your company be?” I have had to make things out of clay in workshops. I have been through pages of spreadsheets on consumer data. I have had a front-row seat to all of the trends – the good and the bad – through all of marketing.
Press Release, Supply Chain
Tecsys’ New Brand Identity Reveals Clarity in Supply Chain Complexity
Tecsys Inc. (TSX: TCS), a Montreal-based supply chain management software company, today announced a new brand identity and logo that more readily communicates the company’s long-standing intention of equipping supply chain greatness.