From Multichannel to Omnichannel: Red Wing Shoes Fulfillment Transformation Takes Flight
with Tecsys' OrderDynamics®
From Multichannel to Omnichannel: Red Wing Shoes Fulfillment Transformation Takes Flight
With a global distribution network and a multitude of sales channels, Red Wing Shoes wanted to modernize its multichannel commerce model across its business, which includes B2C, wholesale B2B and B2B2C sales. Understanding that customers expect their digital and omnichannel experience with Red Wing
Shoes to match the high quality and craftsmanship of their footwear, the company went through a digital transformation that included a new order management system (OMS) and e-commerce platform.
Red Wing Shoes sought to achieve more flexibility, efficiency and accuracy across its order fulfillment, returns and finance operations to provide an enhanced customer experience.
