Retail
The Rise Of Omnichannel: Critical Benchmarks For ‘Click-And-Collect’ Success
Consumer demand for a multichannel shopping experience continues to mount. The ability to leverage physical stores through BOPIS (buy online, pick up in-store) can be a crucial advantage in this regard. Business owners are rushing to adapt to evolving consumer expectations, and BOPIS is one of the primary channels that modern consumers expect, leaving retailers to carve out best practices.