An Effective Brand Inspires Intentional, Meaningful Behavior
When it comes to branding, I feel confident in saying that I have seen it all. I have had to answer obtuse questions like, “What kind of car would your company be?” I have had to make things out of clay in workshops. I have been through pages of spreadsheets on consumer data. I have had a front-row seat to all of the trends – the good and the bad – through all of marketing.
Analytics, Business Intelligence, Healthcare, Supply Chain, Warehouse Management
Competing on Data Talent
In my last post, I introduced the longitudinal study that MIT Sloan Management Review has been conducting over the past five years. From 2010 to 2012 they indicated that 67% of those surveyed believed that analytics gave their organizations a competitive edge. In 2013, that figure stabilized at 66% revealing the so called 'Moneyball Effect' where leaders lost their competitive edge that they once enjoyed because followers matured and made analytics core competencies. In 2014, that trend continued, falling to 61%.