An Effective Brand Inspires Intentional, Meaningful Behavior
When it comes to branding, I feel confident in saying that I have seen it all. I have had to answer obtuse questions like, “What kind of car would your company be?” I have had to make things out of clay in workshops. I have been through pages of spreadsheets on consumer data. I have had a front-row seat to all of the trends – the good and the bad – through all of marketing.
Tecsys Appoints Laurie McGrath as New Chief Marketing Officer
Tecsys Inc. (TSX: TCS), an industry-leading supply chain management software company, today announced marketing veteran Laurie McGrath has joined the company as its new Chief Marketing Officer. McGrath brings over 20 years of executive marketing, branding, and communication experience to the role as well as deep knowledge of the supply chain, technology, and healthcare sectors.